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Marketing Analyst (Based in Alps Avenue)

Primary Location: 31 ALPS Avenue #07-00 Singapore 498784 , Singapore (South District), Singapore - SG, 498784 Job ID 061726

The Marketing Analyst is responsible for business planning, daily/weekly performance report, coordinating self-audit, liaise with country and report on program execution, monthly support on data and reporting on monthly performance, support execution of PR, communications and branding initiatives.

Job Responsibilities

Business planning

  • Supports Business planning process and acts as the point of contact for the planning teams
  • Develops detailed understanding of the business plan and its components to serve as a subject matter expert
  • Develops final communication of the business plan for review with District Business Planning Team (BPT)
  • Identifies and tracks material events impacting the country revenue planning base throughout the year and communicates to the Country and District BPT


  • Creates and utilizes standard reports to identify and track key performance indicators
  • Identifies gaps in plan performance to identify opportunities for improvement
  • Creates and utilize standardized information sources, tools and methods to identify and prioritize high impact customers

Revenue Management

  • Develops programs for keeping best customers, growing most profitable, improving least profitable / Compliant and churn reduction
  • Conducts root cause investigation of client characteristics versus plan
  • Supports development of account specific action plan
  • Evaluates impact of NEW high impact opportunities (customers) and provide recommendations
  • Pricing tools analysis and Rate Change support

CRM and Communications

  • Support and execute CRM programs to grow small business accounts
  • Create contents for internal and external communications
  • Support the execution of PR and branding initiatives

Job Requirements

  • Possess at least a Degree in Business or Marketing
  • Possess at least 1 year working experience in analytical tasks
  • Possess hands-on knowledge in Microsoft Office Applications including Microsoft Access, Microsoft Excel preferably with some understanding in programming (Macro & VBA)
  • Meticulous with strong attention to details, demonstrate good numerate skills, matured thinking, dependable and requires minimum supervision
  • Demonstrate strong oral and written communication skills

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