Customer Segment Assistant Manager (Based in Shah Alam)Primary Location: Shah Alam, Selangor - MY Job ID 055237 Zip Code 40150
The Marketing Customer Segment Assistant Manager participates in market research, and product/program management to assist in the development and execution of segment marketing strategies. He/She is responsible for supporting a particular industry/customer segment by gathering information and performing analyses used to assess the performance of UPS’s products, services, customer segments, and value propositions.
Performs Customer Research
Builds and runs queries to collect customer behavior and demographic information that identifies trends within targeted customer segments.
Performs data analyses to convert raw data into relevant metrics to establish and document product/segment performance (e.g., package volume and revenue impact, break even point, rate of return, etc.).
Conducts research (e.g., phone calls, focus groups, e-mail surveys, etc.) with customer segments to determine project/program obstacles, problems or opportunities for new offerings.
Identifies key findings from research and refines data results to report to management and stakeholders.
Conduct Micro Market Analysis
Determines gaps in funnel relative to segment potential to identify and prioritize opportunities.
Geographically maps and quantifies pockets of industry concentration and economic growth potential to inform prioritization of opportunities.
Provides prioritized lead lists to focus efforts on selected opportunities.
Develops Marketing Strategy
Creates agenda for strategy sessions to outline purpose of meetings and expected outcomes.
Works with cross functional groups (e.g., marketing, communications, customer technology, etc.) to define strategic opportunities and/or program components, assess market size, and build marketing and communications plans.
Participates in cross functional working sessions as both sponsor and subject matter expert to assist in writing business requirements for new products and marketing programs.
Generates marketing tactics (i.e., teleawareness, direct mail, etc.) to target customer issues and business drivers.
Compiles and analyses customer survey responses to understand customers’ needs and determine useful inputs for future strategies.
Acts as a SME for new product development and assesses the impact of new products and services on existing products and services.
Supports Customers and Products
Supports the sales force by assisting in the development of sales strategies to address customer needs that increase volume and revenue.
Works with the Communications Department to create materials for customers and the sales force (e.g., press releases, customer case studies, trade shows, etc.) that support current projects and marketing initiatives.
Develops and Delivers Presentations
Creates PowerPoint slides and narratives to be used in formal presentations to key stakeholders.
Delivers presentations to key stakeholders (e.g., project managers, and representatives of the Sales and Marketing group, Operations, Pricing, etc.) to share information and keep them informed.
Possess a minimum Bachelor’s Degree in Marketing, Business or related discipline.
Minimum 5 years of relevant working experience in similar capacity with at least 1 year of sales experience.
Self-starter, highly motivated with exceptional analytical, conceptual, and problem-solving abilities.
Excellent interpersonal skills with the ability to communicate effectively which includes conducting presentation to the clients.
Require demonstrated skills in MS Office Programs (MS Word, MS Excel, MS Powerpoint).
Candidate must possess own vehicle and comfortable to travel within Malaysia (Penang, Johor, Malacca, Ipoh) as and when required for on-site client visits.
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