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Digital Engagement Specialist

Primary Location 22 CHANGI SOUTH AVE 2, SINGAPORE, Singapore , 486064 Job ID R24007351

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Job Description:

The Marketing Digital Engagement Specialist supports the execution of digital campaigns in key segments across the Asia Pacific region. This is a role in a dynamic work team driving business performance and customer engagement initiatives through differentiated marketing tactics. S/he is responsible for the execution of digital programmes, management of budgets, as well as data analyses and insights which contribute to evaluation and refinement of digital programmes. S/he also provides project management support by managing key program execution components including customer segmentation, coordination of tasks with agencies, cross functional teams and/or vendors etc. 

Job Responsibilities:

  • Lead implementation plans for successful execution of relationship marketing activities for countries in Asia through coordination with key stakeholders and management of internal data

  • Support digital programme design and forecasting work based on various business goals and across different communication channels with focus on digital platforms

  • Manage budgets, ensuring timely submission of purchase orders and chargebacks with regional stakeholders 

  • Maintain a database of customer information that includes profiling data (i.e. segment, shipping trends etc) and performance of digital engagement activities

  • Report and monitor performance of campaigns, through UPS data systems and develop a model approach towards measuring the results of marketing initiatives, routinely offer insights regarding any variance from expected performance or for future enhancements

  • Generate related reports/analysis and presentations to management for consideration/review/approval

Job Requirements:

  • Possess a Diploma/Bachelor's Degree in business studies, Marketing, Statistics, Finance or Strategy disciplines

  • Three years working experience in similar job capacity preferred

  • Proficient in Microsoft Excel and Access, e.g. Pivot table, V-lookup, running Access queries

  • Familiar with data visualization tool i.e. PowerBI

  • Fast learner, proactive team player and ability to work in a fast pace environment.

  • Proficient in database knowledge with strong data mining skills

  • Strong organizational and problem-solving skill.

  • Fluent in English (reading, writing and spoken). Proficiency in a second Asian language will be a plus.

Employee Type:


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