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Marketing and Brand Communications Supervisor

Primary Location: 5F, 3rd Building, No.58, Yaoyuan Road, Pudong District , Shanghai, Shanghai - CN, 200126 Job ID 068457

Job Title: Marketing and Brand Communications Supervisor

Department: China Marketing

Description:

The supervisor will lead and drive the planning, execution and optimization of brand communications efforts in China District.

He/She will oversee and manage integrated communication campaigns and initiatives, including digital advertising campaigns, social campaigns, event management, and brand communication material.

Responsibilities include the following areas:

Digital and Social Campaigns

  • Work with internal and external stakeholders to support the development of content, messaging and creative assets needed for marketing campaigns on ATL channel, including planning, creative review and copy writing
  • Work closely with stakeholders to ensure that the objectives and tactics of Search Engine Marketing (SEM) strategy are aligned with business objectives to achieve positive ROI
  • Manage official social account, plan and implement social campaigns

Marketing/ Brand Communications

  • Provide strategic advice and recommendation for customer communications, such as recommending optimal approach for communications content and format to engage with UPS’s customers meaningfully
  • Be able to work with cross-functional partners to identify customer needs and key value proposition of UPS solutions, to create compelling product/solution/capabilities content to help Sales position UPS solutions in a compelling way
  • Develop high-quality customer-facing content including customer letters, service alerts, internal sales and customer talking points to support communication with customers
    • Able to understand and simplify complex operational lingo and information to create clear and concise communications to customers
  • Identify gaps and opportunities to develop information or content that can be helpful to customers, such as explainers, infographics or info sheets that support Sales in communicating complex concepts to customers

Events, Tradeshows and Webinars

  • Leveraging global sponsorship program, lead and support customer hospitality events
  • Manage local customer events, tradeshows and Webinars to share industry insights and increase customer engagement

Qualifications

  • Degree in Communications, Marketing or equivalent
  • Highly proficient in English
  • Good writing skills
  • Experience in project management
  • Familiar with content marketing/creative development and production processes
  • Able to manage and react quickly to unexpected situations
  • Able to work in a highly fast-paced environment
  • Able to multi-task and deliver results under pressure
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