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Healthcare Segment Marketing Supervisor

Primary Location: Brussels, Region Office - BE Job ID 052264 Zip Code 1200
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The Segment Marketing Supervisor develops and executes segment marketing strategies to grow volume, revenue and profit within the targeted segments. He/she develops a deep understanding of the market and its dynamics, the customer, the competitors, and UPS impact, He/she collaborates cross-functionally to execute planned growth initiatives, and to ensure the right messages get to the consumer through all communications channels.

Responsibilities:

- Conducts market research to understand customer needs and benchmark competitor capabilities, and identifies opportunities to enhance the value proposition of UPS.

- Monitors industry trends, competitors’ strategic moves, and regulations, and defines current and future impact on customer needs and behavior.

- Defines and executes segment marketing strategies for the specific targeted segments, including business plan goals and product development roadmap.

-Develops value propositions for the targeted segments that clearly articulates UPS's positioning against the competition.

-Creates compelling content and works with PR & Communications to develop comprehensive marketing materials, including customer facing presentations, case studies, etc.

-Supports the continuous improvement of the healthcare team as subject matter expert by providing training and content.

Requirements:


-Bachelor's degree with previous experience in healthcare marketing

- Strong analytical and communication skills

-Positive, can do attitude working collaboratively across functions

-Critical thinking and problem solving skills

- Manages for results

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