Healthcare Segment Marketing SupervisorPrimary Location: Brussels, Region Office - BE Job ID 052264 Zip Code 1200
The Segment Marketing Supervisor develops and executes segment marketing strategies to grow volume, revenue and profit within the targeted segments. He/she develops a deep understanding of the market and its dynamics, the customer, the competitors, and UPS impact, He/she collaborates cross-functionally to execute planned growth initiatives, and to ensure the right messages get to the consumer through all communications channels.
- Conducts market research to understand customer needs and benchmark competitor capabilities, and identifies opportunities to enhance the value proposition of UPS.
- Monitors industry trends, competitors’ strategic moves, and regulations, and defines current and future impact on customer needs and behavior.
- Defines and executes segment marketing strategies for the specific targeted segments, including business plan goals and product development roadmap.
-Develops value propositions for the targeted segments that clearly articulates UPS's positioning against the competition.
-Creates compelling content and works with PR & Communications to develop comprehensive marketing materials, including customer facing presentations, case studies, etc.
-Supports the continuous improvement of the healthcare team as subject matter expert by providing training and content.
-Bachelor's degree with previous experience in healthcare marketing
- Strong analytical and communication skills
-Positive, can do attitude working collaboratively across functions
-Critical thinking and problem solving skills
- Manages for results
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