Digital Communications Sup

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Job Description:

Job Summary
This position supports the development of digital communications plans and coordinates the execution and optimization of those plans to reach appropriate target audiences against UPS’s business objectives. He/She works closely with a variety of stakeholders and supports functions including Segment Marketing, International Marketing and Communications, Project Management Office, Digital Technology Services, communication channels, content team and agency partners. This position also supports the development and reporting of business and diagnostic metrics related to digital communications plans. He/She continually collaborates with regions, functions, and groups to ensure communications are business aligned, deliverable dates are met and to support consistency and eliminate redundancies. The position supports the development of presentations, insights, recommendations, and results to socialize plans and outcomes with senior management and stakeholders. He/She acts as day-to-day project management lead on digital campaigns.

Responsibilities:

• Supports the development of digital campaign plans to ensure communication activities are developed and executed to support business revenue goals.
• Identifies program milestones, dependencies, and challenges to proactively address. potential issues; identifies key insights for optimization of programs performance in-flight and through campaign completion.
• Supports strategy sessions with internal stakeholders and communications staff members to create measurement plans that will serve as the basis for optimizations to generate maximum revenue.

Qualifications:

• Project Management: Develops timing plans and leverages workflow tools to manage the completion of deliverables related to a digital campaign
• Communication Design and Management: Identifies root causes of problems with communication programs; designs communication programs based on organizational needs; adapts media channel and communication style to various situations or groups; recommends adjustments to communication strategies
• Bachelor’s Degree or International equivalent
• Bachelor’s Degree in Communications, Journalism, Marketing, or related discipline - Preferred
• Experience and knowledge of how to use marketing technology such as marketing automation, web analytics, SEM tools and data management platforms - Preferred

Employee Type:

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