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UPS Capital Digital Marketing Communications Mgr

35 Glenlake Building Primary Location: ATLANTA, GA - United States Facility 35 Glenlake Building Job ID 217045 Zip Code 30328
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The Digital Marketing Communications Manager develops effective, innovative, and measurable digital communications strategies to support companywide goals and objectives. He/She is responsible for the development of multimedia deliverables and works to ensure the function’s priorities align with overall company objectives. This position is responsible for management of web properties and customer-facing applications, content and digital advertising to support brand awareness, customer/lead acquisition and retention objectives. The Digital Marketing Communications Manager manages others within the department.

The Digital Marketing Communications Manager leads the development of effective, innovative strategies from conception to completion to meet specifications. He/She develops, reviews and approves creative work to ensure alignment with business strategy and appropriate presentation of the brand. This position works with team members to identify project milestones and coordinate schedules for campaign launches. He/She develops creative approaches, both in writing and method, to connect with audiences.

Responsibilities and Duties

  • Optimizes website and other channels for SEO as well as engagement
  • Analyzes key performance metrics to support customer buying journey and investments
  • Develops and coordinates digital advertising campaigns to support business objectives
  • Collaborates with team members, vendors, and other communications groups to develop plans/strategies in support of company priorities
  • Identifies new opportunities to reach key audiences, including content development, social media and digital advertising and emerging technologies
  • Manages multiple projects and work streams to ensure business objectives are met
  • Creates reports and presentations for department meetings to communicate plans and priorities
  • Evaluates work and assigns appropriate resources to support Communications priorities
  • Measures effectiveness of creative initiatives and demonstrates ROI
  • Obtains consensus on deliverables from appropriate stakeholders to assure quality and cost effectiveness of programs
  • Holds others accountable to established performance levels to achieve individual and group goals

Knowledge and Skills

  • Identifies root causes of problems with programs; designs programs based on organizational needs; adapts media channel and communication style to various situations or groups; recommends adjustments to communication strategies
  • Distinguishes between “big picture” concepts and specialized, smaller specific facts associated with work; notes specifics of events and experiences; explains, in general, how details impact end goals or outcomes; ensures that work is completed accurately and with the appropriate level of detail via strong project management skills
  • Creates new budgets; identifies and takes corrective actions to bring areas in line with budget; appropriately allocates available funds
  • Demonstrates a working knowledge of techniques for soliciting and gathering information; identifies appropriate sources of information
  • Proven project management abilities; able to manage multiple work streams simultaneously. Responsible, flexible, collaborative
  • Strong copywriting, editing and content development skills
  • Experience managing direct reports with adaptive leadership standards for successful team performance and development
  • Demonstrates a broad understanding of UPS and vendor business needs and goals; reviews and recommends appropriate vendors based on business needs to internal stakeholders; provides input into the creation of vendor contracts or agreements; communicates expectations to vendors
  • Experience formulating and executing brand strategies and communication deliverables to address business needs
  • Experience utilizing various media types (digital, social, print, and video) to establish brand identity
  • Experience developing branded assets (e.g., signage, collateral, advertising, online systems, etc.)
  • Experience demonstrating advanced oral and written communication skills
  • Experience with reporting and analytics tools (e.g., Google Search Console, Adobe Analytics, etc.)
  • 3+ year’s in B2B digital marketing and advertising
  • Demonstrated experience with SEO, website management/optimization reporting and analytics tools
  • Bachelor’s Degree (or internationally comparable degree) in Marketing or Communications - Preferred
  • Flexible travel schedule - Preferred

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law
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