Marketing Strategy Sr Analyst - FLEX

Job Summary

This position gathers data and performs analyses necessary to develop and evaluate UPS’ Marketing Strategy. The incumbent consults with internal subject matter experts to assist in identifying the best approach to gathering information and solving business issues. This role conducts detailed external analysis to help develop a current and future view of markets. In addition, the incumbent provides information on current UPS capabilities and performance including profiles of current UPS customers. This position is also responsible for summarizing and communicating the results of the analyses to key stakeholders throughout the organization.

Responsibilities

• Develops subject matter expertise on internal and external sources of information (e.g., customer data, market data, industry data, etc.) for analyses to provide information for decision making
• Understands how to use and access secondary data sources and in-house reporting tools (e.g., BIA, Data Warehouse, etc.) to gather data for analyses and decision making
• Identifies the key trends in each region/product to determine how they impact customers, industry, competitors, and UPS
• Consults with subject matter experts to develop a complete understanding of the relevant trends.
• Prioritizes key trends to better understand and clarify UPS’s ability to reach growth targets
• Develops Strengths, Weaknesses, Opportunities, and Threats (SWOT) analyses of key competitors to identify market advantages/disadvantages
• Works with Marketing Research on relevant customer related projects to gain insights into customer needs
• Provides insight to other marketing groups to help them creates a plan to position the correct value proposition for attractive customer segments to improve effectiveness of marketing initiatives
• Evaluates and summarizes analyses to communicate appropriate information to stakeholders  

Preferences

• Identifies market opportunities for growth and incorporates into planning; develops complex models supported by trend analysis, economic indicator forecasts, and where appropriate by research; identifies the relationship and impact to UPS; thoroughly documents all assumptions and inputs
• Demonstrates a basic understanding of products, services, and customer facing technology solutions offered by UPS along with their features and business applications; describes general customer profiles targeted by the company
• Demonstrates a detailed understanding of competitor’s strategies and offerings; collects, analyzes, and interprets competitive information; identifies areas where UPS is at a competitive disadvantage and suggests ideas for improving its competitive position
• Maintains basic awareness of potential regulations that could impact product or segment; monitors emerging technologies and potential impact on the ways transportation and logistics companies serve customers
• Establishes appropriate and well-defined marketing objectives and strategies; identifies and evaluates a range of alternative strategies to achieve objectives
• Master’s Degree (or internationally comparable degree) 
• Displays familiarity with UPS MCCU and SWOT process