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Marketing Automation Specialist

Morris Road Location Primary Location: 12380 MORRIS ROAD , ALPHARETTA, GA - United States, 30005 Facility Morris Road Location Job ID 258482

The Marketing Automation Specialist supports the execution of e-mail communications campaigns in key segments across the organization. He/she provides project management support by specifically managing key execution components (e.g., monitoring schedules, providing agency follow up, and testing e-mail messages, etc.). This position is involved in technical maintenance within the email platform. He/She develops and maintains vendor relationships, which is important to campaign success.

Responsibilities and Duties

  • Supports development and execution of E-Mail Communications Campaigns.
  • Attends project planning meetings to ensure project deliverables align with business objectives and other e-mail calendar events.

  • Creates all digital assets required for e-mail communications campaigns, following campaign strategy and governance documentation provided.

  • Traffics e-mail development schedules to ensure appropriate adherence to timelines.

  • Disseminates routing and reviews concepts, copy, and layout with stakeholders to compile feedback.

  • Provides feedback to agency when needed to ensure necessary changes are implemented.

  • Tests e-mail messages to ensure quality standards are met prior to deployment; reporting broken elements to project manager, e-mail service provider, and agency to ensure updates are implemented.

  • Designs, develops, and delivers internal and external communications. Uses appropriate techniques and tools for sharing information (e.g. internet, video, and print)

  • Identifies the main message in documents; explains the importance of timely and relevant communication; demonstrates a basic understanding of the different channels available for communication.

  • Designs messaging and visuals for appropriate audience; specifies needs and requirements for new communication programs.

  • Plans and completes work with thoroughness, giving attention to specific information, and individual details, conditions, necessary record keeping, and elements of that work.

  • Captures/documents specific and accurate information; learns subjects thoroughly and in detail; completes work with thoroughness; supplies appropriate details when requested; maintains organized files.

  • Accesses appropriate databases, writes information queries, and produces customized reports. Interprets and clarifies data, as necessary.

  • Possesses ability to generate simple reports using basic functions in software, and/or writing basic queries; identifies information required to complete reports and identifies existing reports generated by others.

  • Generates reports in appropriate format using basic software; reviews reports to ensure accuracy and completeness; identifies issues with report generation (e.g., missing variables, and incorrect data, etc.)

Knowledge and Skills

  • Excellent writing skills
  • Knowledge of marketing automation platforms (preferably Marketo)

  • 1+ years of E-mail marketing experience

  • Experience with information/data analysis and report generation – Preferred

  • Canadian French, German, Spanish and/or other languages – Preferred

  • Associate's degree - Preferred

  • English proficiency - Required

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law
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